When it comes to high-end events, the VIP lounge is where the magic happens. It’s the place where celebrities, industry leaders, and VIPs relax, network and soak up the ambiance. The best lounges aren’t just comfortable – they’re an experience in themselves, blending sleek design, statement furniture, and atmospheric lighting to create an unforgettable space. Let’s take a look at five iconic events that nail their lounge areas every year.
Wimbledon is not just about tennis – it’s about prestige, tradition and luxury. VIP lounges at Wimbledon embody classic British elegance, with plush seating, sophisticated coffee tables and a blend of indoor and outdoor spaces. The combination of heritage design makes these lounges a benchmark for sporting event hospitality.
Takeaway: blend tradition with contemporary luxury for an upscale and welcoming atmosphere.
The armchairs featured below are the Mila Armchair in Soft Green Moleskin, Holbox Armchair in Fern Velvet, and Tubby Armchair in White Boucle. Also featuring our Mango Classic Coffee Table and Aspen Bistro Table with the Arabella Chair.
The VIP lounges at Cannes are all about understate luxury. Crisp white sofas, minimalist coffee tables and soft mood lighting set the stage for casual conversation between film industry heavyweights. With an emphasis on open space and a view of the French Riviera, these lounges prove that sometimes simplicity and setting are all you need for a high end feel.
Takeaway: Luxury doesn’t have to be overcomplicated – minimalist design, soft lighting and a stunning setting can create an effortlessly high-end feel.
Featuring our Everly Bench in Champagne, Ralph Sofa in Ivory Chord, Cocktail Chair in White Boucle and White Cone Table.
Goodwood is more than a motorsport event – its a social occasion for the elite, blending heritage with modern luxury. The VIP areas cater to guests who expect exclusivity and style. Picture sumptuous velvet sofas under elegant stretch tents, gold accent poseurs and side tables for champagne receptions, and a blend of classic and contemporary design.
Takeaway: A carefully curated mix of timeless and modern furniture enhances the elegance of any luxury event.
Featuring: Disco Poseur tables and Stools, our Dinky Armchair and Sofa range in Mustard, Claret, and Dusky Blue, the Fluted Pouffe in Electric Blue and our White Marble Loom Side Table.
The BAFTA Awards, often seen as the British counterpart to the Oscars, is a night of cinematic excellence and its VIP lounge reflects that prestige. The rich velvet seating, gold accented side tables and soft ambient lighting that creates a relaxed yet ultra luxurious feel. The space is designed to allow nominees and industry insiders to mingle comfortably, with carefully curated furniture that adds an air of exclusivity.
Takeaway: Elegant textures and warm lighting can elevate any VIP setting into something truly special.
Featuring our Mayfair Sofa in Light Blue, Noëlle Sofa Deep Orange Velvet and Gatsby Sofa Black Velvet, as well as the Mila Armchair in Teal, Black Velvet Palm Armchair and Rust Velvet Pouffe.
Fashion insiders expect VIP areas to be as stylish as the runway, and London Fashion Week never disappoints. Modern seating, coloured velvet statement pieces and minimalist accents ensures the space feels exclusive yet comfortable.
Takeaway: Designing for comfort and VIP aesthetics ensures VIP guests stay longer and engage more
Featuring our Terrazzo Side Tables in black and white, our Otto Armchair in Deep Orange Velvet, the Candor Coffee Table, Copper Maze Side Table and our Garda Side Table set.
Need help curating the perfect lounge furniture for your next event? We’ve got the furniture to make it happen! Get in touch at [email protected].